About PPC Advertising

Advertising a service or a product on the internet can be very effective but at the same time is extremely competitive. There are numerous ways of attracting traffic to your website or blog and Pay- Per Click is one of the paid options offered by the major search engines.

Pay- Per-Click is simple to use and you can have your adverts up and running in minutes. It reguires a bid for a “per-click basis.” This means that your company is paying the bid amount each time the search engine directs a visitor to your site.

The Upside of Using Pay-Per-Click

As with all campaigns there are pros and cons. If you understand the process and monitor your pay-per-click campaign on a regular basis it can be extremely effective.
One of the biggest advantages is how simple a system it is. You don’t need any technical knowledge, although it’s best to have some knowledge of keyword selection. All you do is bid and then you’re away.

The downside of Using Pay-Per-Click

Pay-Per-Click is essentially a bidding war. To obtain a position at the top of a search engine list you have to make sure you bid high enough. If someone bids higher than you you will lose your position and have to keep increasing your bid to stay there. This obviously means that your campaign can end up being quite expensive especially if you are using popular keywords.

Tips On Running A Successful Google Adword Campaign

Search engine advertising if used correctly can be very lucrative but it can also be expensive. You need to have it clear in your mind what you want to achieve and monitor your results to see if the campaign you are running is proving a success. Most types of business can benefit from search engine advertising but there are certain rules you should follow if you intend to embark upon one.

Run a mini campaign first

You need to know that your campaign has a good chance of success before you hand over your money. What do you want from the campaign? You want more buyers for your product or service. If you find that your ads are not achieving that then there is no point in continuing with that particular campaign. Track your results. Run a selection of different ads and see which of them gets the most page views and conversions. When you have found the one that does refine it until you feel satisfied that you’re making enough money to justify paying for the advert.

Choose the right keywords

Keywords must accurately reflect your business and attract a large amount of searches. If you don’t manage to do this you lose a large chunk of potential customers. Make sure your keywords are specific enough to attract the right kind of customer, one who is looking for what you have to offer and is willing to buy.

Designing a good advert

Search engine advertising isn’t about getting a high number of clicks it’s about making a sale and the design of your advertisement should reflect this.
Firstly your advert should grab the attention of the viewer enough first to make them want to click on the advertisement. Secondly it must excitingly and accurately describe what your website is offering. If the potential customer knows what they are getting before they arrive there is a good chance they will buy.